Lost & Foundry is a unique collection of 7 typefaces based on the disappearing signs of Soho, these are at risk of being lost forever due to the ever changing landscape of the area.By re-imaging the signage as complete fonts, we have rescued this rich visual history from the streets and present the typefaces into a contemporary context for a bright optimistic future.

We are partnered with The House of St Barnabas, a private members club in Soho Square, whose work as a not for profit charity aims to break the cycle of homelessness in London. 100% of the proceeds from sales of fonts go directly to the House to help their essential work.

We can’t wait for these typefaces to acquire a new life in a new context, so why not share with us how you use them. Contact us via Email or follow on Instagram.

Extremely elongated, this is the most extreme of the City of Westminster signs of this period. Highly individual in form, diagonal terminals to some characters and the wedge shaped leg of the ‘R’ lends a distinctive flavour this Sans Serif style.

An Egyptian style serif type with a uniform width, found on Berwick Street, but with other examples scattered across Soho, and executed on ceramic tile. Note the upside down ‘S’, its bracketed serifs and the extremely fine hairlines.

A lineale continental style, St James still adorns a building on Greek St. It evokes London of the Art Deco era through it’s ‘W’, Ampersand and distinctive numerals. St James has a full Titling case to add a rhythm to any typesetting.

Found sheltering under an arch just off D’Arblay St, the original sign-writer created this Grotesque Sans Serif circa 1940. Robust in style, Cattle is given added urgency with the diagonals on the ‘K’, ‘R’ and ‘Q’. The compacted ‘LTD’ has also be retained.

Found located on the same sign as Cattle, Portland is Oblique rather than Italic. It’s appearance is enhanced by a rigid cap height and baseline, adding urgency to its legibility. The open ‘&’ is playful, the ‘M’ is square and the ‘G’ forgoes any need for a spur.

An elongated set of Roman capitals, found on Soho Square. Century has extremely short flared serifs. The ‘M’ is splayed with no top serifs. The ‘W’ is notably unbalanced. Executed in paint, Century is elegant and classic in appearance.

Located on the exterior of HOSB, and originally lovingly painted on ceramic tile. The random re-arrangement of the letter-forms has been retained as an option to use. Charity features fishtailed terminals to on it’s strokes and tear drop ends to it’s serifs.